Dentsu Creative Joins Forces with GEAPP to Accelerate a Renewable Energy Movement

Cape Town | 22 April 2024 — Dentsu Creative is proudly partnering with the Global Energy Alliance for People and Planet (GEAPP) to tackle energy poverty and the climate crisis. With 3.6 billion people—nearly half the world—living in energy poverty today, GEAPP’s mission is to accelerate a green energy tipping point that powers progress for people and planet.

Since its launch at COP26 in Glasgow in 2021, GEAPP has catalyzed a collective movement to drive the transition to renewable energy in Africa, Asia, Latin America and the Caribbean, averting 147,000 CO2e, connecting 1.3 million people and businesses to new and improved energy systems and creating over 600,000 new jobs and livelihoods (directly and indirectly). GEAPP works in partnership with global institutions and dozens of partners united by a common belief that green energy access in the world’s emerging markets is fundamental to tackle the climate crisis and end inequality. Dentsu will join the GEAPP Alliance, already 50 partners strong, using its global creative expertise and leveraging the dentsu network to tell the stories of renewable energy solutions and galvanize support for this mission worldwide.

“GEAPP is on a mission to accelerate inclusive green, clean energy transitions, to create transformational opportunities for change for both people and the planet,” says GEAPP Chief Communications Officer, Kate Wills. “Significant resources are required to achieve our global climate goals and to ensure the energy transition is just. No one country and no one organization can achieve this alone. This is why we are committed to forming an ever widening and diverse alliance of individuals, institutions and communities with complementary sources of capital, delivery capacity, deep expertise and reach. We are delighted that Dentsu Creative are bringing their power to the mission. Their track record of driving change through creative communications is well recognized, while their global footprint and network is unparalleled to deliver impact around the world”.

Dentsu Creative has been tasked to deliver a global integrated brand strategy and campaigns, building on the award winning “Let’s Change Energy For Good” campaign launched by GEAPP, the Rockefeller Foundation, IKEA Foundation, Bezos Earth Fund and Alliance partners at COP26. Led out of Africa by SSA Chief Creative Officer, Nkanyezi Masango, and CEO, Michael Zylstra, a global team has been assembled, including Dentsu Creative UK Managing Partner, Rachael Ford, and dentsu’s Head of Global Campaigns and Stakeholder Engagement for Social Impact, Jordan Hunter Powell. The team will collaborate with the wider dentsu network to facilitate strategic media and partnership opportunities—working in close collaboration with the GEAPP Global communications teams led by Communications Managing Director, Eric Gay, Communications and Campaigns Manager, Kasia Krol, Africa Director Annette Mutuku and Asia Director Vaishali Mishra as well as a wide team of Alliance communications partners.

Central to dentsu’s appointment was its commitment to sustainability and societal progress, and its core vision to deliver people-centred transformations that shape society. dentsu is committed to achieving net-zero greenhouse gas (GHG) emissions across its global value chain by 2040 and was one of the first companies in the world to have this net zero target validated by the Science Based Targets initiative (SBTi) for its international operations*. As a long-standing member of RE100 they have committed to achieving 100% renewable electricity in all markets by 2030.

“The need to transition towards a greener, more sustainable world has never been greater, and in doing so all global climate efforts must be a pathway for progress for the 3.6 billion around the world living without access to reliable, affordable, sustainable energy,” says Dentsu Creative SSA CEO Michael Zylstra. “Dentsu Creative is committed to driving societal change through the transformative power of creativity, and we could not be more motivated to embark on this brief and partnership”.

About Dentsu Creative
Dentsu Creative is dentsu’s sole global creative network that transforms brands and businesses through the power of Modern Creativity.  2022’s Cannes Lions Agency of the Year, it is made for integration with Dentsu’s Media and Merkle networks through Horizontal Creativity. 9,000 creatives across the globe are connected to dentsu’s Media and CX experts to deliver ideas that Create Culture, Shape Society, and Invent the Future.
www.dentsucreative.com

For media inquiries or interview requests, please contact:

• Antonia Collins, Global Communications Director, Dentsu Creative, +447711375405

About Global Energy Alliance for People and Planet (GEAPP)

The Global Energy Alliance for People and Planet (GEAPP) is an alliance of philanthropy, governments in emerging and developed economies, and technology, policy, and financing partners. Our common mission is to enable LMIC’s shift to a clean energy, pro-growth model that accelerates universal energy access and inclusive economic growth, while supporting the global community to meet critical climate goals during the next decade. As an alliance we aim to reduce 4 gigatons of future carbon emissions, expand clean energy access to one billion people, and enable 150 million new jobs. With philanthropic partners, IKEA Foundation, The Rockefeller Foundation, and Bezos Earth Fund, GEAPP works to build the enabling environment, capacity, and market conditions for private sector solutions, catalyze new business models through innovation and entrepreneurship, and deploy high-risk capital to encourage private sector solutions, and assist just transition solutions. For more information, please visit www.energyalliance.org and follow us on LinkedIn.

About dentsu


Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), we are headquartered in Tokyo, Japan and our 71,000-strong employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
https://www.dentsu.com/
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